Take a Leap – Capturing Style Through a Lens

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At the BCALLA's show at Living Theatre. Photo: Fred Attenborough Photography. fcaphoto.tumblr.com

At BCALLA's show in Living Theatre. Photo: Fred Attenborough Photography. fcaphoto.tumblr.com

Constant exposure to friends and family photographers has spiked my own interest in the creative process. Luckily, I only had to walk downstairs to gain perspective. My apartment building created a studio space for tenants last year. Hanging out there this weekend gave me few tips on getting comfortable behind the lens.

I had the privilege of sitting in as my good friend and apartment-mate, Fred Attenborough [Warning: not suitable for work] shot a look from a unisex line of shoes and apparel, Snowy Wilderness Presents: B.CALLA LQQKS PROJECT [Warning: not suitable for work]. Clothing designer Brad Callahan, fresh from presenting at Fall 2012 Fashion Week with Genevieve Clifford, needed some look book photos of his line Lazy Hunter. His camouflage shoe design was chosen by Jeffrey Campbell for production and should be due out in the fall.

A peek at a piece from BCALLA! Photo: Fred Attenborough Photography. fcaphoto.tumblr.com

Lights!

Depending on the creative direction of the shoot, this is potentially the most crucial step in photography. Little adjustments such as dimmers, bulb sizes and reflective umbrellas can tailor the perfect amount of light and set the mood. By using a light meter, Fred made sure even light would produce clear and distinctive images. If lighting is just a touch off, a model could end up “working it” in dark shadows.

B.CALLA's November Look: IT'S CHEAP TO LQQK THIS EXPENSIVE. Photo: Fred Attenborough Photography. fcaphoto.tumblr.com

B.CALLA's November Look: IT'S CHEAP TO LQQK THIS EXPENSIVE. Photo: Fred Attenborough Photography. fcaphoto.tumblr.com

Camera!

Take into account the right lens for the job when choosing your camera. Lenses with different sizes affect sharpness and scope. In Fred’s shoot, using a longer lens captured all the detail the designer had incorporated into his pieces.

Lighting is key and that Brooklyn rooftop definitely doesn't hurt! RuDor Photoshoot. Photo: Fred Attenborough Photography. fcaphoto.tumblr.com

Lighting is key and that Brooklyn rooftop definitely doesn't hurt! RuDor Photoshoot. Photo: Fred Attenborough Photography. fcaphoto.tumblr.com

Action!

After a shoot, just as much time is spent on the images in touch-ups. Extensive editing depends on the purpose of the photo. It was another fascinating discovery for me to see how a photograph can be manipulated in post-production.

Definitely need a pair of those bad boys.

Definitely need a pair of those bad boys. Photo: Fred Attenborough Photography. fcaphoto.tumblr.com

It was a fantastic experience and gave me a better grasp on the technical process of photography. Fred, Brad and the models – Ryan and Murphy- were such an inspiration. I’ve only taken my first leap into this multi-faceted subject. Watch out Terry Richardson, here I come!

 

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