The idea isn’t a new one. Go back 30 or 40 years and you’ll see that people purchased items once during in their lifespan. Your clock, armchair, or winter coat were made to last. And on the off chance that the wiring became faulty, the springs bent out of shape or the lining threadbare, you took it to repair shop to be fixed. But nowadays people buy and when items wear out or break, you buy again and again and again.
Based in London, Tara Button started the website Buy Me Once to stop the cycle. Her mission is to challenge consumers to buy less, buy items of greater quality and buy from brands that support sustainability with their products.
The advertising executive was working with a client, Le Cruset when she learned of their lifetime guarantee. Intrigued by their promise, Tara looked for guides to other products built to last but couldn’t find any—so she built her own. I came across news of this website from the Non-Consumer Advocate group on Facebook, a community of people looking for ideas to make do with what they have, living minimally and cheaply.
Interestingly enough, Tara is fighting the pull to purchase cheap items by arguing that it doesn’t save money in the long run. If longevity is the goal, then investing in quality goods with free lifetime repairs is the answer even if it costs more upfront. In our throwaway culture, this is a tough pill to swallow.
The guide is a good start, having only launched last month Tara is still filling in the holes. But I want to see more. If items are meant to last a lifetime and then some, let’s see hand-me-downs. After all, where sustainability and budget living meet is in secondhand goods.