Jane Borock in Brooklyn


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Jane Plantain

Ladies and Gentlemen, heeeeeere's Jane!

Meet Jane Borock, fisherwoman, creative director, photographer, director of marketing, comedienne, stylist, life-long New Yorker, and did we say fisherwoman? One of Krrb’s pioneer members, Jane continually amazes us with the constant stream of  irresistible items on her corner, her spectacularly decorated yet super comfy apartment, and her tear-inducing sense of humor. So take a minute and come with us to check out Jane’s world… You won’t be sorry!

Tell us a bit about yourself.

I’m Jane. Sometimes people call me Jane Plantain. I like it when they do. I own hundreds of URLs that one day I just know I’ll use. I cook spicy, start the new year out with a dip at Coney Island, keep my apartment in almost all white, floors included, and listen to reggae with my dog Coconut. And I’m a hell of a fisherwoman.

fresh fish

It doesn't get fresher than this!

Where are you from and where do you currently live?

I was born and raised in the one area of Manhattan that real estate developers have yet to give some new ridiculous name or acronym. It’s North of Gramercy, South of Murry Hill, East of The Flatiron District, West of Bellevue Hospital. If you look on the maps in taxis, you can see it. Now I live in downtown Brooklyn, specifically, Carroll Gardens.

Looking into Jane's dining room

A view into Jane's dining room.

Jane Plantain's bedroom

And here's the serene white bedroom where Jane lays down her head.

What is the most awesome thing in or about your neighborhood?

I’m a big fan of my neighborhood’s roofs. I know other hoods have them but not like ours. I once had a roof-off. My roof won. Plus, I hang in the sun, plant things, have cocktails up there, and have room to hack coconuts open with my machete –  so it’s one of my favorite places.

List the top 5 places you go locally to discover hidden treasures.

No way.

What blogs or websites do you visit regularly?

on occasion, my own janeplantain.com and janeborock.com

As a kid, were any of your toys and clothes hand-me-downs? Stories please!

I went to this snotty private high school a la Gossip Girl. All the kids had these designer outfits – for fun they would go to Barney’s & Bergdof’s. When I asked for new clothes my parents would either talk to me about all the people in the world who had nothing, or about switching to public school. After months of this one day they took me to a huge department store, (which will remain nameless) and told me I could have whatever I wanted. I was confused, happy and came home with plaid shirts, plaid skirts, and lots of maroon things. After a few months, my mother took all my new clothing, re-attached the tags just like they originally were, and returned it all. So while these weren’t my hand-me-downs, someone unknowingly bought mine.

Today, how often do you go to garage sales, flea markets, etc.? What is your modus operandi? Any personal tips you’d like to share?

At night I try and walk my dog down the blocks that I know are zoned for recycling night – so basically every time my dog takes a crap, I come home with (good) crap. When I’m working on projects, I have one secret spot I go to about once a week but I won’t even consider sharing it with you!

Jane and her trusty scavenging companion.

Jane and her trusty scavenging companion.

Have you ever taken home an object you found in the street or dumpster? If so, what was it? And where is it now?

I was 7. My mother, best friend and I were walking down 23rd street. A store had closed and there was a massive dumpster right outside. My mother obviously assumed that it must have been filled with stuff from the store so she hoisted me and my friend into the dumpster. I can’t recall much of what we got, just that it took a lot of time and kind strangers to help get us out. Now, my apartment is designed mostly with stuff I have found or bought that I have remade to suit my overly-defined aesthetic. I found an enormous chalk board that is the center piece of my living room. I’m often changing what is written – depending on who my company is.

Are you a hoarder or a minimalist?

My mind and the inside of my cabinets represent the hoarder in me. My display shelves and my 401k are more minimalist.

What is your most cherished thrifted, secondhand, vintage, upcycled object you possess? What’s the story behind it?

Red Snapper, my 1961 red Solex motorbike. I bought it, it was stolen, and six months later we reunited. My bike & I come with a bike posse so you can’t f*ck with us.

Do you create/make things? What are you working on these days?

I have a problem in that I can’t stop starting side projects and dreaming up new businesses. So if you ask me this question in a month, the answer maybe be different. But, right now I’m working on a project that involves teaching kids to fish in Brooklyn. I’m providing branding direction for an independent business I met through Krrb, I’m constantly reworking objects I find from my favorite “source” and either keep, sell or give them away. And now with my new job, I’m quite busy working on their marketing and creative direction. Oh, and I’m juicing at home – cleaning those things out takes so much time! I don’t sleep much.

By the way, what’s your day job?

My first time at Film Biz Recycling’s Prop Shop was as a shopper- I was introduced to them by Krrb. When I learned about all of Film Biz Recycling’s programs, (and that they were hiring), I applied for a job and now I’m their Director of Marketing & Outreach. Never in a million years did I think my experience and passion for production, design, art, marketing, community-related efforts, sustainability, non-profits and garbage would all come together so nicely.

Is there anything else you can share with us now?

Not really – I’m heading to my Conchology Lab. (Where I study conch shells.)

Thanks Jane! Keep on fishin’!

The Short List

My Weku
NY 1
Peter Singer on Twitter

Find Jane Plantain
Jane Plantain
Jane online

  • Christopher London, Esq.

    IRONIC: Jane Borock (Twitter: @Jane_Plantain / e-mail: jane@janeborock.com /cell: 917.841.6999 ) never expressed any sense of moral outrage at the closure of hospitals, schools, libraries or firehouses in Brooklyn or that nearly 50% of #NYC2013 = at or near Poverty Line. No comment about Christine Quinn’s slush fund or abuse of taxpayer dollars or deeding away St. Vincents Hospital to her Sponsor Bill Rudin. Of course not, because as a woman who focuses on corporate branding, you do not want to be perceived as being against those who might feed and help your business, so you have to express indignation and outrage because Weiner’s penis became public and private consensual textual dialogues he had also became public. http://rudinbloodcondos.blogspot.com/

  • Christopher London, Esq.

    You are Froot Loops and she be wearing a little white coat and be held under observation. Faux Feminist twit.

  • Christopher London, Esq.

    Jane Borock = Faux Feminist Christine Quinn supporting, Anthony Weiner stalker. In my opinion this woman suffers from narcissistic and sociopathic personality disorder. Why else would she seek out Anthony Weiner on a street in Brooklyn and curses him out around children and the elderly but to get attention for herself, just like George
    McDonald, CEO of the Doe Fund who was bribed to the tune of $10 million by Mike
    Bloomberg so that the man who had long supported term limits reversed himself
    to support a third term for Mike Bloomberg and Christine Quinn. Anyway, this lunatic
    Jane Borock who guys by the Twitter name @Jane_Plantain considers herself some
    sort of hero. She is not. So my advice is why don’t you call or text her Jane
    Borock and let her know what you think
    of her street bullying tactics: jane@janeborock.com or 917.841.6999.

    Ironic that with the implosion of NYC’s middle class under the RUDIN BLOOMBERG QUINN TAMMANY HALL that led to the shuttering of hospitals, schools, firehouses and libraries all around NYC’s Five Boroughs, nearly half the population is at or around the Poverty Line, Jane Borock never stood up, demonstrated or spoke her mind about any of these issues. Jane never had anything of import to say about Christine Quinn’s Slush Fund Scandal, abuse of taxpayer funds or retaining White Collar Criminal Counsel to avoid, indictment, prosecution, removal from office and possibly jail time. But, the media culture of distraction exposes us to a private textual dialogue between Anthony Weiner and an adult woman, then that is when this Christine Quinn supporter decides it is finally important to speak up to save humanity from a man who has entertained private discussions on a smart phone with a woman who decided to spill the beans during his run for office so that she could get a contract to do a Porn Video and appear on Howard Stern. Excuse me if I find this outrage from some Faux
    Feminista’s a little ridiculous. https://www.facebook.com/NYCBoroughsAgainstChrisQuinn

  • Jane Plantain

    Look, I’m crazy.

  • Maybe I’m biased, but you are far from crazy… Either that, or crazy is actually the goal towards which we should all aspire!