Krrb is now part of the Apartment Therapy family! Check out the Marketplace for an even wider selection of furnishings and home decor.
Meet Jane Borock, fisherwoman, creative director, photographer, director of marketing, comedienne, stylist, life-long New Yorker, and did we say fisherwoman? One of Krrb’s pioneer members, Jane continually amazes us with the constant stream of irresistible items on her corner, her spectacularly decorated yet super comfy apartment, and her tear-inducing sense of humor. So take a minute and come with us to check out Jane’s world… You won’t be sorry!
Tell us a bit about yourself.
I’m Jane. Sometimes people call me Jane Plantain. I like it when they do. I own hundreds of URLs that one day I just know I’ll use. I cook spicy, start the new year out with a dip at Coney Island, keep my apartment in almost all white, floors included, and listen to reggae with my dog Coconut. And I’m a hell of a fisherwoman.
Where are you from and where do you currently live?
I was born and raised in the one area of Manhattan that real estate developers have yet to give some new ridiculous name or acronym. It’s North of Gramercy, South of Murry Hill, East of The Flatiron District, West of Bellevue Hospital. If you look on the maps in taxis, you can see it. Now I live in downtown Brooklyn, specifically, Carroll Gardens.
What is the most awesome thing in or about your neighborhood?
I’m a big fan of my neighborhood’s roofs. I know other hoods have them but not like ours. I once had a roof-off. My roof won. Plus, I hang in the sun, plant things, have cocktails up there, and have room to hack coconuts open with my machete – so it’s one of my favorite places.
List the top 5 places you go locally to discover hidden treasures.
What blogs or websites do you visit regularly?
As a kid, were any of your toys and clothes hand-me-downs? Stories please!
I went to this snotty private high school a la Gossip Girl. All the kids had these designer outfits – for fun they would go to Barney’s & Bergdof’s. When I asked for new clothes my parents would either talk to me about all the people in the world who had nothing, or about switching to public school. After months of this one day they took me to a huge department store, (which will remain nameless) and told me I could have whatever I wanted. I was confused, happy and came home with plaid shirts, plaid skirts, and lots of maroon things. After a few months, my mother took all my new clothing, re-attached the tags just like they originally were, and returned it all. So while these weren’t my hand-me-downs, someone unknowingly bought mine.
Today, how often do you go to garage sales, flea markets, etc.? What is your modus operandi? Any personal tips you’d like to share?
At night I try and walk my dog down the blocks that I know are zoned for recycling night – so basically every time my dog takes a crap, I come home with (good) crap. When I’m working on projects, I have one secret spot I go to about once a week but I won’t even consider sharing it with you!
Have you ever taken home an object you found in the street or dumpster? If so, what was it? And where is it now?
I was 7. My mother, best friend and I were walking down 23rd street. A store had closed and there was a massive dumpster right outside. My mother obviously assumed that it must have been filled with stuff from the store so she hoisted me and my friend into the dumpster. I can’t recall much of what we got, just that it took a lot of time and kind strangers to help get us out. Now, my apartment is designed mostly with stuff I have found or bought that I have remade to suit my overly-defined aesthetic. I found an enormous chalk board that is the center piece of my living room. I’m often changing what is written – depending on who my company is.
Are you a hoarder or a minimalist?
My mind and the inside of my cabinets represent the hoarder in me. My display shelves and my 401k are more minimalist.
What is your most cherished thrifted, secondhand, vintage, upcycled object you possess? What’s the story behind it?
Red Snapper, my 1961 red Solex motorbike. I bought it, it was stolen, and six months later we reunited. My bike & I come with a bike posse so you can’t f*ck with us.
Do you create/make things? What are you working on these days?
I have a problem in that I can’t stop starting side projects and dreaming up new businesses. So if you ask me this question in a month, the answer maybe be different. But, right now I’m working on a project that involves teaching kids to fish in Brooklyn. I’m providing branding direction for an independent business I met through Krrb, I’m constantly reworking objects I find from my favorite “source” and either keep, sell or give them away. And now with my new job, I’m quite busy working on their marketing and creative direction. Oh, and I’m juicing at home – cleaning those things out takes so much time! I don’t sleep much.
By the way, what’s your day job?
My first time at Film Biz Recycling’s Prop Shop was as a shopper- I was introduced to them by Krrb. When I learned about all of Film Biz Recycling’s programs, (and that they were hiring), I applied for a job and now I’m their Director of Marketing & Outreach. Never in a million years did I think my experience and passion for production, design, art, marketing, community-related efforts, sustainability, non-profits and garbage would all come together so nicely.
Is there anything else you can share with us now?
Not really – I’m heading to my Conchology Lab. (Where I study conch shells.)
Thanks Jane! Keep on fishin’!